CRM · Customer intelligence · Shopify App

Understand your customers. Predict behavior. Maximize lifetime value.

A customer intelligence and retention app that helps Shopify merchants understand their customers, predict behavior, and automate personalized engagement using advanced RFM analysis.

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14 days

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shopify.com/apps
RFM segments · preview
Champions32% · 3,840
Loyal24% · 2,910
Potential14% · 1,720
At risk18% · 1,820
01 · Outcome
11
RFM Segmentation
Automatic RFM scoring sorts every customer into 11 actionable segments, from Champions to Lost.
02 · Outcome
Live
Churn-Risk Scoring
Spot at-risk customers early with churn-risk scores and next-purchase predictions.
03 · Outcome
Auto
Segment Automations
Trigger segment-based campaigns and personalized discounts automatically.
§ Features · 06

Everything you need to customer intelligence.

01

RFM Customer Segmentation

Automatically categorize customers into 11 actionable segments based on Recency, Frequency, and Monetary value - from Champions to Lost customers.

02

Customer Analytics Dashboard

Track Customer Lifetime Value, churn risk scoring, next purchase predictions, and purchase patterns all in one place.

03

Smart Alerts

Get real-time notifications when customers change segments or show churn signals, so you can act before it's too late.

04

Customer Detail Pages

Complete customer profiles with purchase history, RFM scores, segment classification, and activity tracking.

05

Marketing Automations

Create segment-based campaigns, auto-generate personalized discounts, and manage tags based on customer behavior.

06

Historical Analytics

Daily analytics snapshots, segment performance trends, revenue tracking, and campaign effectiveness metrics.

§ Pricing · 3 plans

Pricing that scales with you.

14-day free trial on every plan. No card required. Cancel anytime.

Essential
$19/mo

Perfect for small stores starting retention

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Growth● POPULAR
$49/mo

Best for growing businesses

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Professional
$99/mo

Advanced analytics for serious merchants

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FAQ · 01

What is RFM analysis and why does it matter?

RFM stands for Recency, Frequency, and Monetary value. It's a proven method to segment customers based on their purchase behavior. Kustomer automatically scores each customer and places them into segments like Champions, At Risk, or Lost - giving you clear actions to take.

FAQ · 02

How does Kustomer predict churn?

Kustomer analyzes purchase patterns, time between orders, and spending trends to identify customers showing early warning signs of churn. You'll get alerts when valuable customers start to drift, giving you time to re-engage them.

FAQ · 03

Can I create custom segments?

The Growth and Professional plans include the standard 11 RFM segments. Professional plan users can also create custom segment rules based on specific criteria for their business needs.

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